Dr Lin Skincare Daily Hydrating Gel (and price gouging in skincare)

Dr Lin Hydrating Gel.JPG

Though I no longer include this moisturizer as part of my repertoire, I was reminded of it when scrolling through my old emails and subsequent past online purchases. It struck a nerve with me since one of my holy grail items (Jergens BB Body Skin Creme) was an unfortunate victim of price gouging and/or overall product price increase. I stopped purchasing Dr Lin’s Hydrating Gel after the price went from an average of $12, to an average of $24 ($30, looking at their website… yikes).

From a business ownership standpoint, I get it. You have a lot of demand for your product, you’re well within your rights to raise the price on it, to cover production costs, to make a better return on the product you’ve masterfully created. But I’m always curious what the risk is of alienating a customer base who was only willing to pay X amount for it. Perhaps that customer base is irrelevant — maybe the company wants to market toward a different demographic, rely on their diehard fans to keep buying, or expect the apparent popularity of an item to reach out to more new customers than they had old.

Still: it’s annoying. And this product, in my opinion, was lackluster enough to be dropped from my routine, and not really deserving of such a sharp price increase.

But I will say it was good to have around for the time I had cystic acne, and a product that would be well placed in a minimalist routine. It was oil free, clear, watery gel, and light weight. It didn’t aggravate my skin, and was refreshing to put on. No offensive smells, very fresh. It did apply a little tacky, but if you waited a couple minutes before touching or putting anything else on your skin, it would not interfere.

But it wasn’t really… moisturizing. It was usually the last step in my morning routine, and I viewed it more as an occlusive layer. Using it just as a moisturizer on it’s own lead to extremely dry skin after half of the day.

So, I’m conflicted. I felt a little bummed out by their decision to increase the price, and it really wasn’t life-changing enough to keep in my routine. For acne sufferers, this stuff will provide a bit of temporary relief from the more painful breakouts, but won’t do anything in the long-term, even beyond the course of four or five hours. ~A

For cystic acne sufferers, you might find that this product is worth the price. https://amzn.to/2CX7rD1

Perceived efficacy: 3.5/5

Longevity: 2/5

How much I actually like this product: 3/5

Recommended for sensitive skin: Yes