Wet n Wild Color Icon Blush

Wet n Wild Color Icon

Alright, Wet n Wild… your winning streak is over. I own this blush in Rose Champagne, Mellow Wine and Apricot in the Middle. I do really love the color of each of these — Mellow Wine is probably a little to strong for my skin tone and eye color, but apricot in the middle and rose champagne are perfect for achieving a natural blush tone for me. They are SO subtle, and yet, make all the difference in my makeup for the day looking complete. Rose Champagne probably takes the cake for me in terms of color (and, it’s got a little sparkle to it, which I love!)

This does come with a brush, but it is very small, so you are better off using your own (larger!) blush brush. Application of this blush relatively eventless. The powder distributes evenly, and only “clumps” up if you’re a bit too heavy handed in one area. It’s easily correctable. Again, the ending result is a beautiful, consistent tone.

Unfortunately, this blush only holds up for about half of my day. The blush tones, while outstanding in coloration and consistency, are quite light to begin with. But if you have oily skin like myself, you’ll find this blush breaking down around hour three or four. The end result is an oily mess, and instead of the red hues pooling into one area, they seem to travel, um, downward, below the apples of your cheek where you originally applied it.

For $3-$5 a piece, it’s not a bad price point at all, but I suppose in this instance you get what you pay for. Ugh, I really wish they lasted longer, because the color payout is better than many higher-end blushes that I’ve tried! ~A

Perceived efficacy: 3.75/5

Longevity: 2.25/5

How much I actually like this product: 3.5/5