Amika The Wizard Detangling Primer

How many times has this scenario happened to you: you go into the hair salon, and your stylist uses a product that makes your hair absolutely amazing. You think, oh, I’ll buy that for myself so I can use that at home! But when you use the product for yourself, the results are not even close to what you got in the salon. Is it just me?!

Anyway, Amika seems to be coming into favor over the long-standing Redken at a few of the salons I’ve gone to in the past year or two. When I went home and googled this particular product some more, I was pleased to find there was no isopropyl alcohol — a weakness of Redken leave-ins — and decided to go ahead and give this a try for myself. Kind of stinks that it’s so expensive, $25 for the 4oz size.

A couple pros: this smells super nice. The packaging is really cute, and the sprayer is, as you would expect, easy to use. Two or three sprays will really go along way in your hair, too. With a light enough hand on the sprayer, this will make your hair feel smooth and soft, and easy to comb through.

But, for day-to-day use (or, in my case, “going into the office” days), I absolutely would not recommend this. I feel like the only time this product might make sense is if you had relegated yourself to NOT styling your hair that day, or if you have EXTREMELY dry/damaged/brittle hair. This stuff is heavy.

The hair closer to the top of my head is relatively healthy, with some obligatory fly-aways due to the frequent coloring. The ends are a bit more brittle from highlighting. When this primer gets applied to the un-highlighted hair, it weighs it down a lot, to the point where it’s almost impossible to style, even after blow-drying. Heck, even trying to straighten it — it’s almost like it protects your hair too much from heat, and refuses to bend at the will of any tools you’re about to use, even when you set it to max power. (I guess that means it’s working as a heat protectant, technically?)

The longevity of this product doesn’t produce great results either. Obviously, if you’ve gone a bit crazy and sprayed too much in your hair, you are going to feel as though your hair is a slick of oil all day. But even if you’ve gone in with just a couple sprays, it seems that the product sort of, settles into the skin of your scalp, which will also make your hair feel heavy. In either case, you might find that your hair becomes very difficult to work with — it’s just flat-out greasy. Which makes this product more suited for managing fly-aways, but… is it worth the greasiness??

I’ve relegated this primer to “damage control” status. If I’ve recently dyed my hair, or I don’t plan on going anywhere for the day that would require me styling my hair, I will use it. Other than that, I’m not sure if it will ever be a re-buy of mine. I’m guessing this is more well-suited for people with very damaged or brittle hair. ~A

Perceived efficacy: 4/5

Longevity: 4/5

How much I actually like this product: 2/5