Physicians Formula 24-Karat Gold Collagen Serum

I can imagine the Physican’s Formula marketing round-table at the Markwins Beauty Brands HQ for this serum, scrolling through Instagram, watching the myriad of videos of girls applying shimmery-colored serums out of droppers onto their face before they accomplish some glorious feat of makeup. “We’ll make a shiny serum with absolutely no benefit at all!”, said the marketers. “But we’ll say it boosts collagen and make them think it’s doing something.”

For $14, it’s a really cute and boujie-looking gold and glittery bottle, although the bottle itself is way too big for the amount of product it’s actually holding, 1 fl. oz. Points off for wasteful packaging. The pump itself is pretty efficient though, and gives you a consistent helping of the amount of product you’ll actually need to apply on your face. I’m not going to say “a little goes a long way” with this product, since it tends to dry up really quickly, but two full pumps should get you exactly what you’ll need.

Application of this is… smooth, but as I mentioned before, it dries up pretty fast. Ok, not dries up. It transfers immediately from your fingers to your face, and leaves a super tacky residue behind. But it doesn’t feel like you’ve delivered any moisture to your skin, so that’s… not great. And that tacky residue is uncomfortably long-lasting.

As you probably guessed, this contains gold. Not sure what I was expecting that to do — like, I’d apply it and it would make my skin like… automatic highlighter? Realistically, I’d get one giant chunk of a gold flake in the serum, and it would wind up somewhere inconvenient on my face.

Eh, ok, this has niacinamide in it, which is always good. Fine. That’s one redeeming quality. Collagen does make it’s way as well. But for short-term and long-term effects, this product doesn’t do much for me. My skin doesn’t feel hydrated — it just feels sticky. I don’t experience any collagen-boosting effect. Heck, I don’t even see any niacinamide pore-shrinking benefits, in fact, I’m pretty sure this serum breaks me out! Although I can’t pinpoint the exact ingredient that would cause that.

This is a lose for me, but a win for the Physicians Formula marketing team. I definitely judged a book by it’s cover in this case, and bought the sparkly thing instead of the plain-looking thing that actually worked. ~A

Perceived efficacy: 1/5

Longevity: 2/5

How much I actually like this product: 1/5

Recommended for sensitive skin: No