This is my first year alive on earth of being a platinum blonde. The learning curve is steep after years of black dye, which required essentially no maintenance besides root touch up every 3-4 weeks. But now, I’m up to my ears in products that are intended to repair damage, or to tone my hair to keep the brassiness at bay. Here’s my short list of a product that really works, and one that misses the mark.
Best: Shiny Silver Ultra Conditioning Shampoo. I’ve tried many a purple and blue shampoo since bayalaging my hair, but this shampoo is the only one that’s caused me to do a double take in the mirror after my hair’s dried. It really works! It looked as though I had just re-toned it. Not only that, but the toned, silvery-blonde color actually persisted for the next few days after use, instead of reverting back to brassy by the end of the day.
Of course, the reason this product works so well is because it is super-concentrated. Despite the fact you wash this product out after 2-3 minutes, it still takes a toll on your hair — it may feel a bit rough and dry, not unlike the results of a regular toner, although to a much lesser extent (it’s recommended to keep shampooing to a minimum anyways when you bleach your hair). Another thing I don’t love about this product is that isopropyl and benzyl alcohol both make an appearance, which may also contribute to the drying effect.
Still, if you feel like your hair is in a healthy enough state and you’re ready to stamp out some brassiness without completely re-toning, I absolutely recommend this $10 buy.
Worst: It’s a 10 Miracle Leave-in for Blondes. This smells nice, but does it work? Only if you love crunchy hair! Even if are a light-handed spritzer, and you comb this through your hair in hopes of distributing evenly, this will cause your hair to clump up. A leave-in conditioner should be a little bit lighter, and less waxy than this one is.
I also didn’t experience that this product neutralized any brassiness at all, of any color. In fact, I think it almost enhanced the areas where a bit of yellow was coming through, which is an issue since my end goal is white-blonde. And, since this leave-in causes so much build-up and sticks around even after you try to wash it out, it seems like this wrecks the white-blonde color long term, or at least until you tone again.
I think this might only be beneficial to users who are trying to maintain yellow blonde, and perhaps have healthier hair that allows the leave-in to permeate the hair shaft more evenly, instead of clumping up. Otherwise, I’d skip this $14 leave-in. Weirdly, though, I still stan the original non-blonde version of It’s a 10 leave-in… ~A