This is technically a powder, of which there are four different shades. As far as using this as a powder, this is not great since my experience is that it doesn’t have phenomenal staying power (I tried both translucent, and beige when summer rolled around), and I did notice some oil breakthrough.
But as a bronzer? If you pick up a shade darker than you’re supposed to be, this is actually great. The coloration on light bronze is awesome — not TOO dark, but dark enough to create a good contour. No orange skewing, either! I love the extra “shiny” boost it gives you. Now granted, the longevity issue still remains — if you don’t use a setting spray, the color will begin to slide off around hour four, and disappear completely or shift, uh, downwards onto your skin where it wasn’t before.
This is a $12 grab at Ulta, true to Physicians Formula higher-than-usual drugstore pricepoint, but it’s well worth it as the product lasts quite a long time in the compact (the one I’m using now is going on a year. Is that bad?) I’ve seen some Ulta reviews citing that people use it as a highlighter. I personally can’t see it. It is glittery, but not THAT glittery, so even with translucent or beige, I didn’t feel like it really stood out. As for people complaining that the glitter is only on the top, well, I personally disagree – I feel that it lasts through the whole container.
In the end, this is good looking as a bronzer, not a powder. In fact, it might be a holy grail bronzer for me. I do recommend that it gets used with a setting spray for sure, and don’t be too heavy-handed when applying since the color comes out relatively heavy. The colors also shifts over time, and sets into your skin a little peculiarly. ~A
Perceived efficacy: 4/5 (As a bronzer)
How much I actually like this product: 4/5